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What is Alexa Rank and its Value?

Alexa rank is a global website popularity ranking created by Alexa Internet company, a subsidiary of Amazon. Alexa uses web traffic and visitor engagement data to make an ordered list of the most popular sites on the Internet. There are tens of millions of sites ranked by Alexa. The most popular site has the #1 rank, and the least popular site is ranked somewhere around 30 million. Also, there are sites without assigned rank because of insufficient data.

Using Alexa Rank, you can benchmark your website to competition, determine the commercial potential of a website, find popular blog websites to publish your content, and find opportunities for valuable partnerships with influencers.

More about the Alexa Rank: